You know where we get tied up? Testimonials. There's a right way and wrong way to ask for them and not knowing the difference gets your credibility, believability and respect all tied up in snarly knots. Testimonials (and case studies) are a great way to showcase your results but you’ve got to ask [...]
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Pick up lines.You gotta give 'em props for boldness and creativity. Boldness and creativity may not get Rico Suavé a hook up, but it sure goes a long way on your About page. Remember a while back when I mentioned that I analyzed over 300 websites in search of the secret to good conversions?On that [...]
Have you ever noticed that one of the first questions you’re asked on an interview is why? Why are you in business?Why did you choose this business?Why do you push yourself every day? The answers are as personal as the brand of panties you like to wear (my preference, cotton and I’ll leave it at [...]
Not sure what to say on your About page? No problem! 10 No Good, Very Bad Things to do on your About Page
Sometimes you hunt for information and sometimes information finds you. Like when you do a google search for Ketogenic recipes and land on a blog post that answered every question you had and a few you hadn’t thought about. Or you found a product page featuring those green metallic sneakers you’ve been eyeballing [...]
Last week I realized something…I’m rusty! It’s been awhile since I broadcast a Live video and man, I fumbled around like Lucille Ball trying to sneak her way into a Ricky Ricardo show. Technical glitches and geisha mask aside (lighting woes), when I hit Finish something occurred to me… Live video requires a [...]
Salvador Dali once said "Those who do not want to imitate anything, produce nothing." I don't like imitation. Not imitation crab.Not imitation fur (no fur at all, thank you).Not imitation Louis Vuitton handbags.I fall into the original category.Original art.Original music.Original people.But not everyone agrees on what makes people original or even what being original means.Some [...]
Picture this with me… You're in a bar sipping on a Lemon Drop. It's after 7:30pm on a Thursday. As you lift the sugar-rimmed glass to your lips, you notice a shadow in your periphery. Saddling up beside you are two brands. Doing your best not to eavesdrop (but you do anyway) you [...]
"It's not exactly true, it's just marketing" My gasp was heard across the street, around the block and in nearby zip codes. It was October 2016.I signed up for an online course and my "teacher," an up-and-comer in the online marketing space, came highly recommended.Something like five minutes into the introduction video, newbie admits that [...]
I was about to fail miserably and I didn't know it yet. It was 2007, before cell phones replaced land lines. My office phone rang. A woman’s voice came on the line. She sounded stern, like someone used to being in control. It came as no surprise when she announced herself as Dean of Students. [...]
I’ll never forget the day I was whipping up copy for my snazzy, heart-pounding, bring-out-the-tissues opt-in video. It was pretty good. Empathetic, relatable and punchy. Three ingredients that had always knocked it out of the park in my advertising days. But, after submitting my copy for video nirvana, I got an email that read, “…don’t [...]
Have you ever found yourself bug-eyed, staring at your computer screen, wondering how in the world you’re going to write a curiosity peaking, thought inducing, seductive headline and came up empty? You’re not alone.Knowing just the right words to use isn’t easy. You can spend hours, even days trying to come up with just the [...]
Lead me not into temptation . . . I can find my own way there. On the internet, people happily scroll - sometimes for hours - looking for just the right message that peaks their interest and lands you a click. But what makes one message more clickable than the next? In a [...]